CAPSTONE PROJECT
WHAT IS CAPSTONE PROJECT?
A capstone project is a multifaceted assignment that serves as a culminating academic and intellectual experience which is usually given in the final assignment of a program. The main purpose of this capstone project is to help an individual synthesize and demonstrate on things learned throughout the educational program.
Capstone projects may take a wide variety of forms, but most are long-term investigative projects that culminate in a final product, presentation, or performance.
WHAT IS BOOKDOC?
BookDoc is the main focus of our capstone project, BookDoc is an application developed in 2015 that aims to connect patients with medical care professionals, Initially, the app was specific for corporate clients to connect employees with panel clinics and hospitals. Companies using the app have access to an analytic dashboard to view health seeking patterns to help evaluate employee's medical needs.
However, as of today the goal of the app is to expedite diagnosis and patient care in the most minimal time possible and to promote a healthy lifestyle through fitness counters and rewards.
MEET THE TEAM
WE ARE THE OPTIMIZERS
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THE PROCESS
RESEARCH AND ANALYSIS
As a team, we have to conduct research and analysis whether the info found falls in line with BookDoc's product promise as well as identifying and suggesting improvements for the BookDoc app.
APPLICATION
Apply all the suggestions for improvements into a powerpoint report.
PITCHING
Our findings will be presented to the lecturer and the employer, BookDoc.
GROUP TASK 1 (GTP1)
The midpoint presentation above talks and focuses on the product offering and promise of the BookDoc application. The reason for this presentation is to briefly explain the inner workings of the BookDoc, from objectives, features, to core benefits of the app. The explanations of these elements are meant to instill a better understanding of the app to the viewer, highlighting areas of the app that needs improvement to ensure maximum customer satisfaction.
Download the Presentation slides here
The purpose of GTP 1 is to allow students to learn about the ins and outs of the BookDoc application. This introductory stage sees the student identifying core benefits of the app and to see whether the app offered fulfills BookDoc's product promises
THE GOAL:
To identify BookDoc's product promises/product offering
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THE OBJECTIVES:
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To identify the following:
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Core benefits
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Application Features
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Augmented Product​
2. To identify the weaknesses/ issues faced by BookDoc in the application.
3. Find correlation between BookDoc's product promises and product offering.
4. Recommend solutions to improve BookDoc's app
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Download Me!
MID POINT PRESENTATION
GROUP TASK 2 (GTP 2)
In GTP2, we as a team will need to feature test the BookDoc application and update our user experience on the app itself over span of three weeks. Putting ourselves in the users shoes will allow us to find any issues usually faced by users and will allow us to create solutions for those issues.
THE GOAL:
To test BookDoc application features.
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THE OBJECTIVES:
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To identify the following:
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Common problems faced by users
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Quality of the app itself
2. To compare BookDoc's features to other health app competitors.
3. To recommend solutions to improve the BookDoc app
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WEEK 1
WEEK 2
WEEK 3
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GTP2 POWERPOINT FINDINGS
This presentation below was done through collective effort by the team. In the slides, we briefly touch on the comparisons of the BookDoc app and other competitor apps, followed up with a suggestion on how/ where BookDoc can improve.
Below is the download link to our powerpoint presentation, feel free to check it out!
Download the Presentation slides here
GROUP TASK PART 3 (GTP 3)
For GTP3, we as a team would take a look at strategies implemented in social media platforms of BookDoc:
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Facebook
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Instagram
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Twitter
By having a thorough analysis on BookDoc’s three social media pages, we can see what they have in common and what strategies can be implemented to allow BookDoc to reach higher potential in terms of creating value and interacting with the social media user.
THE GOAL:
To analyze on BookDoc’s social media strategies on user.
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THE OBJECTIVES:
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1. To identify:
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· Each engagement objective that BookDoc has over the three apps
2. To rate, explain on engagement objective, and provide suggestion for improvement
3. To present findings and suggestions to the lecturer and class
FINAL PRESENTATION
Here is our final presentation and this time we're presenting our findings from BookDoc's social media platforms. This is the culmination of all the hard work done by my fellow teammates and I.
From what I can see being the presenter, I feel like my presenting skills were fine tuned since the midpoint presentation and I'm really proud of this presentation here!
Download the Presentation slides here